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Effective Professional Coaching

Grow - Change - Visions Achieved Now

Try first session free

For Professionals:

Individual Coaching Services

Define a vision, set your goals and achieve them
Professional Growth

I support my coaching clients in their desire to develop and grow in their professional life.

  • Promotions

  • Career moves

  • Organizational change

  • Education

Work - Life Balance

I work with people to create balance in their life when going through personal and professional pressure.

  • Priority setting

  • Assertiveness

  • Lifestyle choice

  • Resilience

Competencies Enhancement

I work with talented leaders to improve their skills and performance by working through existing issues and opportunities.

  • Communication

  • Negotiation

  • Leadership

Services

For Companies:

Coaching and Consulting Services

Empower your employees and succeed
Executive Coaching

I work individually with leaders to inspire their teams and develop talents to maximize success.

  • Career growth

  • Work life balance

  • Competencies enhancement

  • Team coaching

Mediation

I help companies to solve conflict among employees

  • Multilateral conflict resolution

Strategy and innovation consulting

I consult on programs definition and operationalization

  • Establishment of innovation and strategy programs 

  • Creativity workshops

  • Team building

How Pertinax Works

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My name is Maria Ruiz.
I have been coaching creative minds and business professionals for almost two decades.
My consulting specialties are project management, technology management, innovation and strategy, and my passion is helping people and organizations to achieve their vision.
Born in 1971 in Barcelona, I hold a PhD, MBA and MSc in engineering, love hiking, swimming and creating, have two children and after working and travelling around the globe I have been living in Zurich, Switzerland, since the year 2007.
Coaching Services

I follow the International Coaching Federation Code of Ethics and Guiding Principles, bound to professionalism, collaboration, humanity and equity.

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All of my coaching is done under a formal signed agreement where confidentiality in guaranteed.

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In a coaching process the client sets his or her own goals towards a transformation need in their professional or personal life. When you enter a coaching relationship you are supported with the needed listening and questioning to enable the analysis of your specific situation. A strategy and goal setting phase follows the analysis, while the coach will hold you accountable to reach your goals providing support, guidance, confidentiality, trust, follow up and empowerment. As a coach I will provide examples and tools to achieve those goals based on experience and coaching methodology, which will be offered following your individual needs. 

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My approach is deeply rooted in nearly two decades of successful coaching experiences and a solid foundation of tools accumulated over 50 years of shared knowledge by leading professionals in the field. My experience spans not only my extensive background in international business management but also the countless coaching cases I've guided to success, helping clients achieve meaningful personal and professional transformations. Each session is tailored to your specific needs, drawing from a rich history of coaching expertise, real-world experience and case studies to help you understand how similar challenges can be successfully addressed.

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The coaching sessions are done over the phone or video chat. The services are offered as multi-hour packages.

Face to face personal coaching and coaching retreats / seminars can be arranged under special agreement.

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Do not hesitate to contact for more detail on prices and conditions, or for an initial evaluation of your situation and a free of charge test session.

 

Start improving now! +41 797 858 093 maria_AT_ruizcasado.com

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Mediation and Consulting Services

Conflict Mediation services and Consulting on Innovation and Strategy Management are offered under project assignment basis, only for companies with legal entity in Switzerland. Do not hesitate to contact for an evaluation of your needs and a project offer.

 

Start improving now! +41  797 858 093 maria_AT_ruizcasado.com

About
Contact

Coachees Testimonials

M.S. CEO
Australia.

I met Maria through a professional women network where I mentored her for career development.

A few years later our roles reversed: I took a position as CEO of a start up with the mandate to scale the company. I was very much on my own in those early days with a huge task and limited resources, and Maria became my coach. She was a great sounding board to help me scale a start up! Through our conversations around many business topics over the years, it is clear that Maria is very experienced in topics relating to innovation, disruption, value proposition, change management, to name a few.  I appreciate a lot her contributions and hope to keep collaborating with her in the future!

F.P. Business Manager
Luxembourg.

I established a coaching relationship with Maria to understand and handle the professional opportunities that my company was proposing.  I have been working with Maria for several months. Her support to set up my goals, her follow up and guidance has given way to a really rich time and positive results.

Thanks to Maria, I got through this period with confidence, taking decisions that were my own. She helped me to lay out all the pros and cons of the options and gave me new tools to develop skills and handle professional decisions.  I highly recommend her to anyone faced with handling and maximize opportunities within a complex professional situation.

O.I. Director Global Consulting
Switzerland

 

I had the pleasure to work with Maria when I felt stuck in my role of senior manager in a Big4. Maria helped me to explore different opportunities internally and externally. 

After 6 months of our work, I was given more responsibility inside the organization becoming a lead of the sector. However it was clear that the company does not have an ambition to invest further in this service and thus I had limited promotion opportunities. That’s why Maria helped me to prepare  a strategy to find a new job: target companies, CV, my business case and preparation for the interviews. It was a clear and structured journey that landed me a director role in a global consulting company.  I would definitely recommend Maria as a high level Executive Coach.

D. M. Lab Director
Switzerland.

In a time when I was facing professional adversities Maria brought the support and advice I needed. I realized that I needed to drastically change my perception and leave behind prejudices and fears. The sessions with Maria were very  pleasant - I felt her as somebody who understands me and empathizes with my particular situation. Working with Maria enabled me to reinvigorate my confidence, which I had somehow lost. Without any reserve I recommend Maria as a coach, being sure that you would also benefit from her experience and know-how.

J.S. Project Manager Engineering
Switzerland.

I am very thankful to Maria. The coaching sessions seriously helped me in both personal and professional development. Maria is a person with high emotional intelligence and very fast thinking therefore she could understand my point of view and my doubts very quickly.  I was going through a very complex reorganization coupled with communication deficiencies from the top management, which highly affected and discouraged my team. My sessions with Maria allowed me to step back, see the opportunities in the changing times and turn the reorganization into a constructive event. She provided guidance, shared experiences, supported my next career step and coached my communication skills. I highly recommend Maria as a coach. I have no doubt she has the experience to guide you towards your goals.

M.L. Global Product Manager
Switzerland

 

I would like to thank Maria for her support throughout the past years.

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Her structured approach and great listening and questioning skills helped me to sort out issues und unclarity professionally and privately.

 

She was also able to give me confidence.

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She helped me to realise that I am capable to find the right solutions and stay strong  to further challenge myself and tackle professional and personal growth with the right mindset and approach.

Contact Us

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Email & Phone:

maria_AT_ruizcasado.com

Tel: +41 797 858 093
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